The principle is the same. You're competing with traditional agricultural production, so the absolute value of the crop you're producing matters less than the difference in profit margin compared to traditional methods.

Unlike silicone chip manufacturing or entertainment production which inherently require high levels of education and have barriers to entry, growing anything doesn't require a PHd or a unique personal brand. Farm workers are extremely knowledgeable and don't get enough credit for their craft. The issue is the product doesn't magically command a higher price when made by a venture employing doctors of agriculture, engineers, and roboticists. The higher infrastructure and labor costs eat up 'shareholder value.'