1574
Reddit Falls Short of Ad Growth Targets Ahead of Likely 2024 IPO
(www.theinformation.com)
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
this post was submitted on 26 Dec 2023
1574 points (98.0% liked)
Technology
59570 readers
3520 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
Don't be fooled. Most went back.
Quantity is not quality.
More important is originality...
Lots of people/bots would just take an existing post from Reddit, and repost it. Sometimes to a different sub, sometimes to the same sub.
For most users, it was still "new" because they hadn't seen it before.
Those accounts are still reposting. There's more than few that do it here too.
But that OC has been drastically cut down, there's just a delay in users noticing that there's fewer and fewer "new" reposts going around.
So reddit doesn't see a huge decrease in users immediately, but time on site and daily users will continue to decrease
Is it, though? I left Reddit for here, so don’t take this as being in their defense, but if originality and ad revenue were meaningfully correlated, Facebook and Instagram would be bastions of original content.
Hell, some of the most profitable YouTubers only post reaction content.
To me it is.
You’d have a point on any other platform. See, the unique thing about Reddit was that you could go there for OC. It’s basic business that you carve out a niche and you play that niche away from the competition. Reddit may not be doomed to fail but it is doomed to stagnate because it is competing closer with Facebook and Twitter and Instagram and news sites without decent ways to monetize and grow.
Investors like to see a unique market. Why is the platform retaining users? Moderation is on a downhill slide and these huge communities hardly feel organic.
Reddit is becoming Facebook + porn and the porn makes them no money. It’s actively unattractive to investors.
What sucks for them is that the users themselves cause this. OC is hard to make. Harder to highlight and celebrate. Reposts and news about politics and porn are 90% of the site. They get upvotes constantly. There’s an audience for that, but it has far less growth potential.
I would love to agree with you, and OC is certainly important to us, but the majority of the most upvoted content on Reddit hasn’t been OC for quite a few years now. I would guess Reddits serves most of its ads to people doom-scrolling the front page, and it probably likes it that way.
Yes but OC is what makes platforms unique and what makes them thrive. Facebook has the content of your friends and family. Twitter has the most recent words of celebrities and politicians. Instagram is similar.
Those platforms all have the same content as Reddit does. Reposts and news and memes aren’t unique to Reddit. So will Reddit fail and die? No. But Reddit isn’t as social. Why stay on Reddit if your friends aren’t on there to easily share content with? This is what TikTok does extremely well. It’s designed to share reposts and memes and news with friends easily even if few of them make OC. That’s the problem for Reddit. They’ve encouraged the wrong things with their platform and have not made it homogenous with the rest of the internet.
That works in both directions. Don't assume that the few that didn't return are the ones that would have saved Reddit via incredible content.
Quality is the same, on most middle size subs.
Never was subbed to those. Quality dived many years ago on those subs I cared about.
Did they? I had one of the top non-porn accounts actually run by a person (most high karma accounts use bots, I didn't out of ironic laziness) and I haven't posted or commented since whenever Day 0 was for rif is fun. I've been back a couple times for very specific things but not logged in or participating in any active way. Of course, I'm just one (high karma) data point, but I really don't think I'm unique in this. I also have no real desire to contribute to Reddit again in the future. Getting off of it has been pretty nice.
Look, it's not that people aren't still posting, the site obviously still has content, but it really is just "content." The quality of discussion I've seen has gone down pretty steep. Modding appears to be almost nonexistent in big subs or very agenda-driven otherwise. I think a lot of contributors who treated Reddit like old school forums have left and it's slowly turning into a weird combo of Facebook and 4chan if that makes sense. If that's what the userbase wants, go for it, I guess. But that's not my jam.
Why not delete the account ?
My old one? It's a good question and I have actually thought about it. I have a lot of inanity on there but some (I think) decent replies to people trying to be "reasonable" fascists, racists, misogynists, etc. if that makes sense. I'll admit I mostly posted news articles I thought were interesting, though I would regularly participate in the discussions for those articles, but those articles frequently got a lot of traffic. So I guess there's two problems with nuking the account:
(1) If I delete all my comments, you end up in some cases with what looks like someone deleting their response to a bad actor, leaving that bad actor not only unchallenged, but looking like they "won" the argument, and
(2) If I delete all my posts, I remove from public view the comments of (at this point) likely tens of thousands of people, if not more given how many high karma and high participation posts I submitted, many of whom might not have wanted me to do so.
I have so many of both that it'd be a massive pain to go through and selectively delete stuff. Easier to just leave the account be and never use it again. Deleting the account just means it's anonymized, which can also invite bad faith.
A lot of search results still take me to Reddit. It is still a source of knowledge.
I tell myself that landing on Reddit, because of a search result is different than logging in on Reddit and subsequently browsing Reddit.
Using their app is on another level.
It is, there's a lot of highly specific knowledge on Reddit. It's still a resource.
I'll be honest. I want to believe in the Fediverse and Lemmy, really really hard.
It's ideals (rather, the gestalt of the best of what everyone says is the best of Federation) appeals strongly.
But sometimes, it's instance after instance of complaining about this or that. Double points when it's all reddit complaining.
I dunno if being a heavy content creator necessitates an air of misguided superiority but there's no more nuance here than anywhere else, and the content can't seem to form precisely because everyone decides to take their toys away and do their own thing at the smallest provocation.
I don't use them on my phone because fuck their app, but I've found no choice but to join up with an alias and as much extensions to make their job harder as Firefox allows, just to have genuine discussions on hyper specific topics from a PC.
Really? No choice?
Take control of your life, goddamn.
As much as I hate to admit it, I’m considering it too - not instead, but also. I haven’t been back since Apollo died but Lemmy just doesn’t have the diversity of interests and niche communities yet. It feels really one dimensional sometimes.
I'm not. Pretty happy here overall.
Sometimes I want to see things besides hard left politics, Linux and furries. And a huge helping of divorced-from-reality beyond-left opinions from .ml and whatever hexbear is.
And I know I can block all those communities, but you’re not left with a ton once you do. Those demographics are dramatically over represented on lemmy.
If someone can tell me which direction to game specific communities i used to be part of (RimWorld, Souls games, Paradox games...) I'd be happy. Now I can only rely on discord.
And no, don't tell me to create the community and content myself. The audience isn't even high enough for discussing all games as a whole let alone specific games. This is what "let Lemmy stay small" crowd misses. Niche community can only be started as branch of (very) large community.
You can search for communities with https://browse.feddit.de/ .
For Rimworld I found: https://lemmy.world/c/rimworld
Hi there! Looks like you linked to a Lemmy community using a URL instead of its name, which doesn't work well for people on different instances. Try fixing it like this: !rimworld@lemmy.world
For me the main issue is that my professional community is pretty active there but not here. So if I want to share some professional work and discussion, I can only go there. I will probably double post out of activism but I know it won't have much effect. For entertainment though, I'm good here.
Yeah. Lemmy really isn’t as good as Reddit. You run into people on Lemmy who will ban you just because you disagree with their echo chamber. Also, there isn’t as much content.
But after cementing lemmy as a viable alternative. I actually find fun content on lemmy. Reddit feed for me ends up turning into a left vs right garbage.
When I’ve gone back for a look I’ve found just the opposite. It’s just bots and trolls.
But they lost the best 10% of their posters and content. That's devastating. Same thing as happened to Twitter, FB, and others before them.
What's your basis for this statement? Any evidence to back it up?
I go back for a couple niche communities that haven’t escaped yet. And occasional search results for advice, but that tends to be 3-5+ years old on average.
Never going back.
?
Me, going back to that cesspool. I left quite the account behind as well.