This is the best summary I could come up with:

Back in 2019, years of bad news about Google, Facebook, and other tech companies’ privacy malpractices got so loud that Silicon Valley had to address it.

Google, which makes the vast majority of its money tracking you and showing you ads online, announced that it was embarking on a project to get rid of third-party cookies in Chrome.

“We are making one of the largest changes to how the Internet works at a time when people, more than ever, are relying on the free services and content that the web offers,” Victor Wong, Google’s senior director of product management for Privacy Sandbox, told Gizmodo in an interview in April of 2023.

If you open up Chrome’s settings, you’ll find a bunch of nice toggles and controls about cookies under the “Privacy and security” section.

Other browsers, such as Firefox, DuckDuckGo, and Apple’s Safari blocked third-party cookies a while ago, and they haven’t replaced them with new tracking tools, more private or otherwise.

“Google and its subsidiary companies have tightened their grips on the throat of internet innovation, all while employing the now familiar tactic of marketing these things as beneficial for users,” the Electronic Frontier Foundation said in a recent blog post.

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