I mean, this is definitely going to be a disaster but I think the title and article here are a little misleading. The author implies that Warner Brothers is spearheading (and paying for) this venture, but I just read through the buzzword salad of a press release and it barely mentions them. The project is driven by an independent company that licensed the ready player one IP from WB. The whole thing very carefully avoids any details about money changing hands, but my guess is either that WB is getting paid, or they've negotiated a cut of any theoretical future profits. Of course, the chances of there ever being profits are slim to none, but I'd say at worst they're net $0 on the deal, and at best they actually made some money by getting paid up front. They might suffer some reputation damage if it becomes a real catastrophe, but as the author of the article mentioned they are billions in debt, so its probably a risk they're happy to take.