I think for a lot of football fans, it feels like there's a lot of pressure to force women's football to be popular rather than letting it grow naturally in the current climate. That's probably what gets peoples backs up as this feels like another forced attempt to make people get into it, rather than just waiting until woman's football is big enough to support its own game/UT mode.

I'm personally glad for women that their version of the sport is taking off, and that for girls that want to play football they have the option rather than being told it's a "boys game" as I believe everyone should have the same opportunity.

I think there may be a cultural mismatch too. I know that women's football is a lot more popular in the US where the mens game never took off. Whereas in Europe, South America, Africa, etc it's still gaining ground. I believe the FIFA Devs are in Canada so they're probably looking at a different situation to a lot of the fans around the world.