They want to do like they did with The Hurt Locker all those years ago: movie didn't pull in what they wanted it to, so they got a list of IPs from setting up a seeder, took those to the ISPs (who turned over customer names and addresses asap) and sent scare letters to all the customer addresses they received threatening to sue each person in each household for millions per number of copies they estimated (made up the difference in cost vs actuals plus a bonus on earnings for mgmt) were shared across torrents. Unless you paid them a couple thousand dollars instead.

They knew most would throw the letter away like the garbage it was, but a lot of people paid. Especially elderly folks whose grandkids came over and used the computer to do it. It works!