These people deal solely in the material. As soon as you start diminishing any material they own they will begin to lose their minds. They're deathly afraid of anyone knowing their names. Its why they hide behind multiple layers of shell companies and redacted identities when they do shitty stuff like buying a lot poor families live on and gentrifying it under a surname. If direct actions against their possessions did not work they would not wear so many masks. Its only the most brazen who do not hide like Musk.