Edit: Since you guys are downvoting my post, I'll assume my post does not belong here, because I represent a POPULAR opinion. Remember "ah yes, this is unpopular = upvote" "wait no, everyone likes nutella with butter, popular opinion = downvote"
YouTube Premium is a good deal for most regular YouTube users.
I don't think there's much of a debate here, yet most people seem to disagree with me
Pricing: Absolutely fair IMO. Think about other streaming services. Netflix is more expesive, even music streaming services are barely cheaper. If you can't afford the single pricing, get a family plan, share with whoever you trust enough. How many videos do you watch in one month? How many minutes of ads is that? Likely quite a few minutes.
Who gets the money?: What did you expect? A lot of it goes to YouTube -> Alphabet/Google. Of course it does. Hosting a seemingly unlimited amount of on demand fullHD or even 4k videos and streams for a MASSIVE userbase is not cheap. Still, content creators do report that YouTube premium earnings per viewer are way more valuable than YouTube free earnings per viewer. So, I fail to see the problem.
Financially supporting Alphabet/Google: I mean, yeah, they aren't the greatest company, I'm with you on that. If you have a problem with supporting such a company, don't use their services. If you don't pay for them with money, you pay with time by watching ads. If you do neither, you're basically commiting petty theft. The victim being a "bad" company doesn't make that better.
Using AdBlock: Like I just said, that's petty theft and it's not okay just because you're doing it to a big bad company. Running YouTube costs money, if more people use it, it costs more. If nobody pays for it, it's dead. Additionally, if nobody pays, no content creator earns money. That's a secondary effect, as you could still pay creators directly.
Paying creators directly: If you do that, good on you, good on the creators. If everyone uses AdBlock with that, say bye to YouTube. Creators will use another hosting platform, either like YouTube (rinse and repeat) or selfhosted.
Content creators host their own content: That would be so so bad. The overlap of "content creator", "able to selfhost" and "willing to selfhost" is small. Anyway, even if everyone pulled it off, most would go out of business for sure. Also, have fun browsing videos if everyone selfhosts. We'd need a global platform for browsing now:)
YT premium paywalls features: Yes. So? Heard of Bitwarden? People love that company for their generous services. Even they paywall features like TOTP and emergency contacts. Paywalling features is normal. In fact, it's to be expected. Just because something was free once doesn't mean it should still be free. Just because a part of it is free doesn't mean everything about it should be free.
The YouTube App sucks / YT Music sucks: Nobody forces you to use it. But if you do, clearly you see some value there. Pay for it in some way if they request you do so.
Tell me why I'm wrong.
YouTube is already a blackbox financially speaking. Nobody can say for certain how much money YouTube makes or loses, including YouTube/Alphabet. YouTube exists, like many other Google projects, to keep you using the Google ecosystem.
Should drivers pay for Google maps?
Should Gmail charge a fee for usage?
Should Docs charge per page?
Should free Play Store apps charge a fee?
If your answer to those questions is ~~no~~ yes, you're being narrow in your understanding of why they all exist: Google wants you using free services, because it incentivizes you to interact with their profiteering systems, namely AdSense. So if that's your interest, you might consider using social media sites integrated with AdSense so your data can be sold at a premium bundled with your account info.
You clearly know my stance about consumption of goods and services. I wouldn't say no to that.
Alphabet is a for profit company. They have every right to be. If they do something, it's to generate income in some way, at some point. Google Maps is here for a multitude of reasons. User data is what comes to mind. They also take sponsorship money. Be a restaurant, pay money to be on top of the "restaurants in x city" results. GSuite has a business model, the free model also tries to make you stay with Google. Of course this stuff can cost money. Of course it's also fine if they absolutely milk you for your personal data, as long as you agree, which in the past (and future) has been a problem... not topic of the day.
If they charge money (or ad consumption) for something and I don't feel like paying, I'm not using. This is the gist of it.
I accidentally wrote "no" instead of "yes", but I think you still got the point I was making.
I personally don't care about Google as a company. I'm a consumer, so I care ONLY about good content. I want the best available for the smallest price.
I can see you're just trolling people at this point, so have a good day.