Which essentially means that either Putin is bluffing, or believes that he could get away with it.

With Ukraine, even with operational disaster, it would seem he's quite apt at getting away with stuff, and has prepared both political discord and the flexibility to capitalise on the shifting world stage.

Gearing the informational landscape is a commitment of resources, much more than the random blusters and threats they've been throwing around. Russia traditionally has had the capacity for large scale feints and diversions, so I guess we'll have to see what more they're doing and where.