"Every time a customer buys a printer, it's an investment for us. We are investing in that customer, and if that customer doesn't print enough or doesn't use our supplies, it's a bad investment."

You hit the nail right on the head. They don't see their customers as people buying their products, where they typically would be incentivized to deliver a good product at a good price. Instead, they see their customers as people being trapped into some sort of shitty subscription with them, like a cable or cell phone provider.