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Why the ‘mother of all breaches’ is a wake up call for everyone
(www.itpro.com)
This is a most excellent place for technology news and articles.
They won't because fines are just a fee to allow them to run unethically. That way businesses get more profit than they would otherwise and government gets their cut to allow it. It's broken by design.
The EU has proven time and again that fines can hurt.