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FTC bans TurboTax from advertising ‘free’ services, calls it deceptive
(edition.cnn.com)
This is a most excellent place for technology news and articles.
Actually, the standard deduction doesn't mean people can't itemize, it means it doesn't make financial sense to itemize. Itemizing is worse for them. If they want to itemize, they're still allowed to.
... At least that's what TurboTax and the other FreeFile program I used claimed.