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What are some things you can/should cheap out on?
(lemmy.world)
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this post was submitted on 27 Jan 2024
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You’re conflating copackers with brands.
Store brands will go to the same copackers, truth. But the copacker will not just make a premium brand product for a store brand at a lower cost. It will be a recipe made to a taste/price spec. Maybe all the ingredients are sourced from the same place, but the recipe will be different.
What can be nearly identical are branding tiers. Large companies like Unilever, Johnson & Johnson, Procter & Gamble etc will sometimes have multiple “competing” brands in the same market, all made in the same factory.