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submitted 7 months ago by MicroWave@lemmy.world to c/evs@lemmy.world

Akio Toyoda, Toyota Motor’s chairman, has never been a huge fan of battery electric vehicles. Last October, as global sales of EVs started to slow down amid macroeconomic uncertainty, Toyoda crowed that people are “finally seeing reality” on EVs. Now, the auto executive is doubling down on his bearish forecast, boldly predicting that just three in 10 cars on the road will be powered by a battery.

“The enemy is CO2,” Toyoda said, proposing a “multi-pathway approach” that doesn’t rely on any one type of vehicle. “Customers, not regulations or politics” should make the decision on what path to rely on, he said.

The auto executive estimated that around a billion people still live in areas without electricity, which limits the appeal of a battery electric vehicle. Toyoda estimated that fully electric cars will only capture 30% of the market, with the remainder taken up by hybrids or vehicles that use hydrogen technology.

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[-] Ghostalmedia@lemmy.world 68 points 7 months ago

At this point the dude is just grasping for anything that will to justify the stupid business decisions that he’s made. 30% is a shit load, and something a sane business person would be excited about trying to capture.

Before nepotism appointed him to CEO, the company launched the Prius. That thing was exciting and innovative when it came out.

Under his leadership the Prius brand became a synonym for boredom, he relinquished Toyota’s electric powertrain lead to other manufacturers, and the brand produced a lot of uninspired vehicles in general.

This guy was at the helm during the years of Toyota’s decline. Forgive me if I don’t pay any attention to him.

[-] ColeSloth@discuss.tchncs.de 2 points 7 months ago* (last edited 7 months ago)

Prius is still rocking all over the place and it says once again in his statement right here the guy likes hybrids. There's currently lots of hybrids out and about, and I agree with the guy. At least until battery tech changes. A hybrid battery is a few grand to replace and there's no range anxiety or worrying about plugging in anywhere. An EV with a decent range is $10,000 to $25,000 to replace an 1,100 lb battery in and it's expensive and troublesome if you don't live at a place where you can plug in at home in your garage.

As to prius being boring....I don't even know what you're talking about. What do you want it to do? They're still really popular and have been going for over 20 years with several different models and some that can be plugged in. How is it supposed to be exciting?

Also, toyota achieved a couple years ago something it had never done before. Top GM in sales in the US to get the number one spot. So with their "boring cars and their crappy ceo" they seem to be doing great.

this post was submitted on 28 Jan 2024
89 points (94.1% liked)

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