I wish there was some kind of "ethical ad" standard, such that we can be served ads, maybe even "relevant" ads (with relevant topics picked by users), but without any tracking or malware, and in fact, with some kind of technology that prevents tracking instead of certifying to the advertisers that the user didn't "tamper" with their pc so they can track as much as they want (I'm not aware of such a standard or technology. Genuine question: is there such a thing?).

Heck, I'd be even in favor of a standard to "pay to disable ads", with reasonable fees, so that websites I like get their per-view dues, but without tracking or ads. If there was some kind of technology to send money to others without being tracked, kinda like back in the day when we used to buy newspapers at the newsstand with actual cash, but digital ... who said "cryptocurrency"? Right, I heard they were actually invented to be used as currency, rather than high risk investing/speculation device ... anyways, let me not digress (too much) ...