I read through the article to see if any money was going to gay/trans right activism. If it is the article doesn't mention it, and it isn't on their (admittedly not yet filled out) website. Recognition is good in that "acceptance" in capitalism means you think you'll make more money than non-recognition. But that's the symptom of things going the right direction, not the cause. If it's the best seltzer in your opinion go for it, but unless they're giving back to the community they're not actually doing anything.

https://gaywater.com/ for the lazy but distrustful (my people)