It’s not really their fault though

Definitely not, and to clarify, I am laying any blame there is to be doled out at the feet of companies.

I do wonder if it's reversible at this point, though. I don't see any company choosing to reverse course, at least not in a way that would cause a large-scale shift. Incapable users are the best they could hope for - uninterested in seeking out anything other than what they are handed and, if they ever did decide to look around, unable to adapt to "harsher" alternatives. Legislation certainly isn't going to be expected. No government is going to mandate citizens have a "worse" experience. Perhaps a purposeful cultural shift, but that would take a lot of coordination of people that likely don't see the issue or simply don't care. I feel like we're past the watershed here, as frustrating and concerning as that is.