Jakob Nielsen is betting it all on gen AI (web.archive.org)

submitted 9 months ago* (last edited 9 months ago) by fasterandworse@awful.systems to c/techtakes@awful.systems

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This is not so much about a particular post but rather to document Jakob Nielsen's relentless generative AI boosting.

His weekly updates are so saturated with AI subject matter and every image is AI generated they are unreadable and I can only assume the text is AI generated as well. It really doesn't matter if it isn't, in fact, because he's demonstrating in real-time how damaging the AI aesthetic is to a brand.

He also seems to be mentioning his 40 years of expertise a lot more, which might be a reaction to some negative feedback. I want to dig deeper, but I don't like the feeling that I'll have to read generated stuff carefully.

His latest newsletter triggered this post because he links to a terrible AI generated song he made (with the line "Jakob Nielsen with UX fame, forty-one years, still in the game") and spends most of the newsletter talking about the process.

https://www.youtube.com/watch?v=bYt12jr5yUY

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[-] swlabr@awful.systems 12 points 9 months ago

If I were to guess (shoot me if I’m mansplaining) he’s suggesting we use AI in cultural niches to generate content. i.e. the thing where AI doofuses think it’s cool to automate the fun parts of human experience out of our hands.

[-] fasterandworse@awful.systems 8 points 9 months ago

You know you’ve done bad when you create the conditions for “got to give him credit for putting the work in” to this guy https://youtu.be/JZYZoQQ6LJQ

[-] dgerard@awful.systems 5 points 9 months ago

i lasted 27 seconds

[-] carlitoscohones@awful.systems 7 points 9 months ago

Skip to 1:03 for a second ... this is the super-fast lyric portion of the video. Saying all of those syllables fast causes Mr. street-sounding rap guy to lose his accent code-switch and for that verse he sounds like a generic white guy. Pretty funny actually.

[-] dgerard@awful.systems 6 points 9 months ago

i'll pass thanks

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this post was submitted on 19 Feb 2024

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