I'd have to do some digging to come up with the year, but I can describe it. It was after WWW happened, and all sorts of web content and communities took off. Search engines, like Altavista, had no algorithms except trying to find the thing you were looking for. Everything was free because it was ad supported, but (and this is key) the ads were no worse than what you'd see in a magazine: no popups, no sites making it impossible to hit the back button, etc. Maybe the worst thing was something would blink.

Once the war between ads getting worse and ad blockers avoiding them happened, everything went to hell. People making content had to come up with different business models, search engines started pushing paid content, paywalls started popping up, and the user experience went down the toilet.