According to Wilson, every time a game is made bigger, deeper, or more immersive, it attracts more people and they're more engaged. He also argued that it's possible to use personalization, culturalization, and deeper, more immersive experiences to draw 50% more people and to make them spend 10 to 20% more on the games thanks to generative AI.

you’re right, I can’t decide if this oblivious fuck of a CEO wrote this trash or if his lazy ass just got gpt to do it. I don’t personally know anyone who still buys EA games, and I don’t think making even bigger budget games with even more scope and even less depth (thanks to generative AI making everything look like trash when you look too close and LLMs turning the story into a nonsensical pile of cliches (though EA does specialize in that last part already)) and the same godawful gameplay as every other EA game will lure any of us away from the low-budget indie games we buy for $10-$20 and play for the next 8-10 years