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Twitter Turning Into X Is Set to Kill Billions in Brand Value
(www.bnnbloomberg.ca)
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this post was submitted on 25 Jul 2023
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Technology
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It's even worse than that. X is used so widely in trademarks that it's guaranteed to attract lawsuits. Facebook had to settle several claims over the change to Meta, and the use of X is a much bigger problem than that. And Musk is so dumb that he'll probably try to fight them and end up paying a fortune in legal fees anyway.
Edit: Relevant article: https://www.reuters.com/technology/problem-with-x-meta-microsoft-hundreds-more-own-trademarks-new-twitter-name-2023-07-25/