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Reddit: Return Of The Junk Stock IPO
(www.forbes.com)
This is a most excellent place for technology news and articles.
0.1% of the users isn't exactly a threat to their model.
Just like Reddit wasn't a threat to Digg.
The scale is immensely and massively different. Modern social media is not going away, the digg phenomena was one driven by a much smaller number of more passionate users.
That much smaller number of more passionate users has already left Reddit.