I think many folks are too young to remember before the Internet when everything was published through retail stores. Publishers took big risks paying for advance copies of games to be produced and shipped, and developers typically got less than 70% all told.

When steam came out 30% and you didn't need to print advance copies, or deal with retail channels, it was a huge win.

Now, the world has changed, but so has steam. Steam has continued to introduce features, sales based % tiers, grown the community, push Linux development, push VR, etc. they also go out of their way to support their devices and make them user repairable.

In any other sector people would be bitching about not having a pro customer option, and yet in this market we get a bunch of non-developers bitching about the revenue split from the best game store other than GoG.

It boggles the mind.