Still, with 30% cut, it was never easier for indie devs to release their game before. Now it's basically like "you made your own game in your garage or basement in your free time, then you log in to steam, fill some paperwork, set price, upload, and you can start selling copies already as you have link you can share on your social media and everywhere". Some 20 years ago you'd need to find publisher that would like the game, be willing to invest in pressing CD/DVD and distribute this across the city/state/country/world/whatever. Then you had to market the game in paper magazines, online ads or wherever and hope people will see the ad/review and go to store to buy the game. Then wait for money to run the circle back to you. With much greater cut than current 30%, especially with indie titles. Even like 10 years ago, you'd have to be "green lit" for steam to actually sell your game, meaning you had to beg for a lot of clicks, to be able to put your game on steam.