I read about WhatsApp and how people can't part with Meta because of it, however no one on my continent uses it. Why is it so popular in the EU and other parts of the world?
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The average Joe uses apple and thus their per-installed apps, Joe has a wrong idea about privacy friendly or secure protocols that apps like signal or matrix have. In a near future, Joe will communicate his friends between different meta apps using the signal protocol and still will consider signal a bad choice just because its marketing is weak compared to meta in the app store. The funny thing is that I've back to use whatsapp because most of my fellow US citizens use meta instead of signal or matrix or the fediverse ¯(°_o)/¯
Well not so much huge parts of the world where iMessage isn't used
Right, but we're talking about the popularity of text messages in the USA. And usually we don't call average Joe to someone out of the States ;)