This was a really great article, echoes a lot of what I've thought for a while. I really have disliked sales #s as the sole evaluation criteria for whether something in MtG is a success. Just because something makes more money doesn't mean it's a step in the right direction. This Fortnite-ification of Magic makes it very easy to get in and "play what you like" but I feel like this challenges the entire foundation of the game. The Standard -> Non-rotating format nature of the game and the in-game lore that has been built out and is actually cool and unique, these things are diminishing more and more in favor of the Fortnite-ification and UB stuff.