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this post was submitted on 08 Apr 2024
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Always reactive, never proactive. That's humans for you!
Guarantee we’d be proactive if it were profitable.
It is very profitable to be proactive. The climate crisis will cost trillions of dollars to "repair" and deal with. Taking the right steps at the right time is way cheaper. We really are too stupid as a species and it'll be our downfall.
the heads are mostly the ones without incentive to care, and much incentive to keep the status quo
Yes but corporations won’t pay for that, governments will. If a company could make a buck off of preventative measures, they’d be all over it.
But is it profitable this quarter?
Absolutely.