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Microsoft starts testing ads in the Windows 11 Start menu
(www.theverge.com)
This is a most excellent place for technology news and articles.
I've never clicked an ad on purpose. I use DNS to block all the common click thru domains for ads.
This move by Microsoft will undoubtedly result in more Windows PCs infected by malware as people find tools to remove the ads and some of those tools will turn out to be malware.
Windows is malware, they can't turn off the keylogger or telemetry