This article neglects to point out that the initial join up number was a deceptive and manipulative corporate strategy which amounts to smoke and mirrors. 100 million people didn't join up for threads! Meta created a placeholder account for every Instagram account in existence. People were able to follow an account that the owner of never made or approved of. Then to top it off, Meta made it initially impossible to delete said placeholder unless you delete your whole Instagram. Nice retention strategy. Too bad it smells like a corporate dump on it's users. When it became possible for people to delete it without losing Instagram it halved overnight. But they got the big media headline, and that's all that matters right. Meta, and threads, is just a pathetic attempt to retain the centralized control of ~~customer~~ ~~people~~ ~~user~~ account holder data, identity and advertising profile as we transition into web3. Don't be lazy. Take control of your own data and identity. These corporate assholes have proven beyond any doubt that they despise people and will abuse you, your rights and privacy without hesitation or remorse. Just quit those broken and failed centralized corporate web2 advertising platforms already.