Becsuse the way he says similar things in interviews influences how we read the words in his tweets. They don't sound like someone being funny and clever, they sound like someone being smug and pompous.

I used to enjoy his "but awkshully" take ok things, but sfter a while it seems like his popularity went to his head and now it comes across as mean. It would probably help if he was a littke self depricating once in a while.