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this post was submitted on 23 Apr 2024
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TechTakes
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Big brain tech dude got yet another clueless take over at HackerNews etc? Here's the place to vent. Orange site, VC foolishness, all welcome.
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This is what speaking truth to power is supposed to be. EZ tearing the facade of modern tech is a service to everyone, including people inside the tech industry.
The only gripe I have with this article is that I'm not convinced why the metric of "we want people to query more on Google" should be concerning to me. That just sounds like "we want more people to use our product more", which is a completely reasonable metric for any business, no? In the Better Offline podcast he even says "this sounds paranoid of me but no, Google officially said this" and I'm like... ye, sure? Why would that be scary? If the metric was "userads per minute" or something then ye, that'd be Facebook level fuckery, but...
because (a) it's trivially growth-hacked by making it suck (b) they did in fact growth-hack it by making it suck, and presumably this was obvious to many involved.
I guess, but any usage metric can be similarly growth-hacked in my mind. I guess what I'm missing is: is there a more reasonable metric to drive your business, even assuming you're not a malicious exec and actually care about your service?
Unique calls to the site. If someone has to keep rewording queries, you aren't giving good results. If someone clicks on the first or second result, you're doing well. These are just off the top of my head.