Why is there a surge of deodorant products mostly advertised to women in the US? (lemmy.world)

submitted 6 months ago by MutilationWave@lemmy.world to c/asklemmy@lemmy.ml

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So I have balls and yeah they're the first thing on my body to start to smell. I can skip a shower if I'm in a hurry and I don't smell much. That's with working a job that's usually physical. I was a punk kid fucking punk girls when I was younger and we didn't bathe every day. I didn't notice much smell then.

Now I see these ads regularly that are like hey women you stink after 12 hrs 5/10. What's up?

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[-] intensely_human@lemm.ee 10 points 6 months ago

If it’s for competing brands it’s either evidence of either a gaslighting cartel, or tons of mimicry and breeze testing in the ad teams’ thinking.

Making women feel uncertain is an old tactic for body care products.

this post was submitted on 27 Apr 2024

66 points (80.0% liked)

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