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The CEO got Community Noted for a minute
(lemm.ee)
Welcome to the Helldivers 2 Community on the Fediverse.
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I think that's not the only game to which they added their own launcher. I don't know exactly which one, but from what I have read my impression is that it's most of new games.
At least the launcher of their games actually has a practical use with modding (being able to quickly create sets of active mods that you can switch between).