Can I just say that for me, the way that people respond to these things is the most demotivating of all. When ever anything is done, as long as it is not the perfect solution it is the wrong solution. We all know that the best solution would be a complete turn around from what current standards are. Stop eating so much meat, take a bike, invest in infrastructure that reflects sunlight. Tax the rich (or eat them), invest in nuclear, etc. People know this and a lot of people try. And for me, any company that also at least tries to do something should be lauded in stead of the flood of negative remarks. I would love it if my kids, who constantly hear that they will have to survive in hell, would sometimes get a glimmer of optimistic or supportive remarks to read as well.