I have reached the point where I actively avoid visible branding, prints or writing. Not only do they look like shit after two or three washing cycles tops, often like 90% of the price is for the logo on it.

Though i also will pay extra (within reason) when presented with the choice between a branded product and a more expensive one without any visible logos.

I value quality clothing that lasts more than a season or two, and I dont want to be a walking ad space for some corporation.