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The valve store has closed
(i.imgur.com)
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Did they market it at all?
No.
I was going to say my steam account is 16 years old and I'd never heard of it, but turns out the Archimedes plush I bought back in 2012 came from that store.
Their demise is getting heaps of traction
No. They just downright don't advertise their Steam branded merch at all. It's no wonder nobody knew this existed. Haha