The thing you have to understand is companies don’t have morality. They only have three purposes: get the money, get the money, and get the money. Despite legislation to the contrary, companies are not people and you probably shouldn’t expect them to act like people.

(I just consider it a win if they choose to do something, anything, moral.)

But, since they will almost always put money first, what they are is a good barometer for society, and much more accurate read on society than polls.

50 years ago, hell, even 30 years ago, you would never have caught them dead putting a rainbow on their packaging and saying they ‘support LGBTQA+’, because popular societal sentiment would have crucified them and they would have lost money.

Today, these same corporations feel safe slapping rainbow flags on everything. That means the views of society are changing as well.

"Deviation from the norm will be punished, unless it is exploitable."