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this post was submitted on 18 May 2024
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Well, now I know who was the executive on the org chart responsible for all of Viacom and more recently Paramount Global’s stunningly awful corporate strategic communications.
There have been a lot of senior or management changes one tier down since the merger, but perhaps what was really needed was for Baklish and his top VPs to exit.
Yeah, it's hard to speak in defense of their comms over the past few years.
I've never had an overly bad impression of Bakish, though - at the very least, he didn't make a total ass of himself during the strikes, and seems better than, say, Zaslav over at Warner.
But as always, there are no true "good guys" at this level.