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Masahiro Sakurai refused to add Dolby Surround to a Kirby game because players had to sit through the logo
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User experience over marketing.
Honestly, 5.1 surround sound is worth waiting the extra like 2 seconds of the logo. The fact that the game only has mono or stereo sound output just because he didn't want to have a logo on the screen for a few seconds is not putting user experience over marketing.
It would honestly make more sense that Nintendo told him he couldn't add it because they didn't want to pay for it and this is how he justified it to himself.
Except the 2 are not causally related. One can have 5.1 without the logo or, even worst, the waiting time.
Yepp. Surround sound is not tied to Dolby.