What happens is what's intended.

Everyone is going to do it; and it will cause companies, artists and creatives to step back and rethink a bit on how they monetize their creations responsibly. The ones that refuse to rethink and adapt will fail and flounder under the tiny handful of straw that Piracy adds to the load.

That's a GOOD thing.

What's unfortunate is that companies and people still think it's productive to worry and handwring over piracy as if it's killing someone; instead of being the thing you "don't fly too close to, lest your wax wings get melted off and you plummet to the ground."