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  • YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
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[-] Aggravationstation@feddit.uk 51 points 4 months ago

Damn, this could stop Invidious, Piped and Newpipe from being able to block ads.

[-] nekusoul@lemmy.nekusoul.de 71 points 4 months ago

It might take a lot more effort, but I don't think this will be the end. Google is required by law to label ads as such, giving these tools an opportunity to detect and skip them.

[-] GreatDong3000@lemm.ee 19 points 4 months ago

Is there a loophole where they could delay the ad marking like 5 seconds into a longer ad so you'd have to watch at least 5 seconds before an extension can detect it? Is the law specific about it having to be marked as an ad for the entire duration?

[-] dual_sport_dork@lemmy.world 18 points 4 months ago

It will be after the inevitable lawsuit happens about 0.0002 seconds after they fully roll this out.

[-] nekusoul@lemmy.nekusoul.de 11 points 4 months ago* (last edited 4 months ago)

That would mean running an unmarked ad for five seconds, which would create an interesting legal question. But YouTube also buffers a good chunk of upcoming content, so there's enough upcoming video material to check.

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this post was submitted on 13 Jun 2024
620 points (98.4% liked)

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