Your heart rate. Your step count. Your location. Your searches. Your browser history. Your call history. Your contacts. Your transactions. Your credit history. Your medical history. This is data that you didn't choose to create or share, but that you exhaust in the day-to-day things you do.

Surveillance capitalism has grown too unfathomably huge and ingrained to choose not to share this data; that would be akin to checking out of modern life wholesale in a lot of ways. Guarding this data takes not only the realisation that it needs guarding, but changing law and culture such that the parties that have to have all that data to provide you with services cannot take it from you to sell.