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Uplifting News
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We're in the golden age of greenwashing. Corporations are horny to show like they are "doing something" for the environment without doing a fucking thing. But it can't be too expensive and have it eat into their bottom line.
Just environmentally conscious enough to win over people who feel guilty for flying (bonus if you can get them to pay) but not so much that your shareholders wonder if you aren't putting their short term interests first.