868

Netflix mulls introducing free ad-supported tier. The circle is complete (adguard.com)

submitted 4 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

201 comments fedilink hide all child comments

Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

you are viewing a single comment's thread
view the rest of the comments

[-] foggenbooty@lemmy.world 3 points 4 months ago

I expect to see this soon as a way of combatting people who join one for a month or two, binge, then switch to another provider.

It might not come in the form of contracts at first, maybe they will just jack up the price of month to month high enough that people will voluntarily buy into a contract or yearly pre-purchase.

Trust me, there is always a way to make more money if you're OK with being anti-consumer. It's just a matter of time.

this post was submitted on 27 Jun 2024

868 points (99.0% liked)

Technology

59312 readers

5482 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS