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this post was submitted on 05 Jul 2024
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Going to throw something controversial out there. It bothers me that virtually all advertisments feature a mixed races couple. It bothers me how virtually all media nowadays is so ultra sensitive to be politically correct that any white person plus white person combo is 'blacklisted' (lol).
I have no issue with mixed race relationships at all. But I do have an issue that all media seems to have started to portray the 'typical' relationship as a mixed race one.
Lol, why does it matter? I mean, it's all capitalism anyway; media/ads are just doing it to grab a wider audience and make more money. People are more likely to buy from places that they feel represent them, and the companies profit.
Everything is shades of grey, friend.
Bingo.
I get it. It's the same with tradie ads featuring women. Good, but not the norm. Woolies ads have the men cooking the family dinner. Good, but not the norm.
The thing is no longer will we see stereotypes because the marketing team will cast that net wider than previous attempts. It's a good thing.
I feel the same about work training material. So much attention to including one of everybody that it may not represent reality. One group I work with the diversity is naturally true. The other very on paper.
Advertising has always been 'aspirational'. Back in the 70s and 80s, the Womens Weekly was notorious for advertisements where the goods being advertised were clearly aimed at the newly prosperous new home owners and newly arrived people. The people demonstrating the goods were all white, anglo and upperclass or a good imitation thereof. The goods were such that white anglo upperclass people would not have dreamed of having in their houses - even in their worst nightmares, as too too bogan.
Also, look at homewares ads on tv & youtube right now - the houses, even those with small kids and pets, are INCREDIBLY neat and clean and all the surfaces are blindingly white or pale grey and everyone is neatly and cleanly dressed. This is not a realistic scenario for a busy household. Aspirational.
@Force_majeure123 @Seagoon_ representative media would include couples who are three percent Aboriginal, six percent chinese, half a percent italian, ten percent queer, sixty six percent working class etc. That would be representative. Pretty difficult to cast.
How many drinks have you had my friend?
How about you respond to the posited scenario rather than attack the positor
I'm generally in mixed race relationships. I hate pandering. That's pretty much it.
Though I still get a mix of incredulous and or strange looks when I'm out and about with an Anglo partner. Usually from other anglos.
At the same time, worrying about what colour the people are in ads is pretty low on my list of concerns. Nothing personal.
Mixed race is how you can tell it's undercover myki
because reality is that mixed race couples are still an exception