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Firefox 128.0, See All New Features, Updates and Fixes
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this post was submitted on 09 Jul 2024
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@TopHatExtraordinaire@programming.dev @Fitik@fedia.io I believe it's just about attribution.
The advertiser gets to know that placing ads on <some domain> worked better than placing them on <some other domain> or even that one ad worked better than another on the same domain.
The assertion is that advertisers don't need to track people, they just need to know if the ads are worth paying for or not....
I guess that makes sense. I’d be curious to know how attractive this will be in the long run for advertisers, considering they or the ad exchanges go to such great lengths to track and fingerprint users. Interesting experiment.