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Disney has a problem: Kids are watching YouTube instead of Disney+
(www.businessinsider.com)
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this post was submitted on 19 Jul 2024
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That's Disney's strategy right there - get them hooked as kids, then when they become adults with disposable income, they'll spend it all on Disney. They're creating lifetime customers.
You say that likes it's a bad thing, but you're describing a "fan", someone who likes a thing and wants to spend their disposable time, energy, and money on that.
I don't say this to specifically defend Disney, but rather to push back on the hyperbolic language. As an example by absurdity: you could say that the RIAA pushes band, string, choir, etc classes in grade school onto kids to get them hooked on music so that more kids will be hooked on music as adults.
Nobody is saying spending time, energy, or resources on something you love is a bad thing. What’s a bad thing is when it’s predatory and manipulative, which Disney (and capitalism in general) absolutely is.