I wonder how long it will be until there are companies actively promoting their lack of AI.

Its already happening, to some extent, but not mainly among the big corps. Grabbing some random examples I could find:

• Cara blew up a few weeks ago off the back of Instagram going all-in on AI

• Glaze and Nightshade earned a lot of popularity by offering means to sabotage them

• Dove also made waves by directly taking shots at AI, too

• Nintendo publicly eschewed using it, stating they're focused "delivering value that is unique to Nintendo and cannot be created by technology alone".

• Newgrounds put the hammer down early on AI, but more publicly disavowed it alongside adding an option to flag something as AI-made in March this year

• Last, but not least, Beth Spencer cooked up a quick-and-dirty "Made with Human Intelligence" badge which has since blown the fuck up online

I'm probably missing some examples, but I think my point's made.