Aside but I have been in some weird as heck discussions about how to phrase public blog posts. A few times I've had to point out some phrasing is so cryptic that no one will even know what we're talking about, and really there's nothing wrong with being a bit clearer about what we want to express. Sometimes you'd like companies want the audience to be bewildered and confused; and I'm not totally sure where this instinct comes from.

(Though in this case they probably don't want to share too much yet for stonk or legal reasons)