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Alexa had “no profit timeline,” cost Amazon $25 billion in 4 years
(arstechnica.com)
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Amazon claims to have Alexa on 100 million devices, so $6 billion/year would be $60/user/year.
It's not peanuts, but... Amazon Prime has 230 million subscribers worldwide, that is $140/user/year.
Sounds like one could be financing the other.